Why do some patients choose not to heed medical advice despite evidence that those guidelines will make them feel better? For healthcare providers looking to answer that question, it might be fruitful ...

Imagine that a patient suffering from unusually profound amnesia has two toasters in his kitchen. The toaster on the right functions normally. The toaster on the left delivers an electric shock when ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

A growing wave of clinical trials is testing whether principles from behavioral economics can improve adherence to weight management strategies, one of the most persistent challenges in obesity care.

Behavioral economics studies how psychological tendencies influence economic decisions and outcomes. Concepts such as loss aversion and bounded rationality explain why people evaluate outcomes ...

Behavioral economics combines psychology and economics to understand human behavior. People often make decisions based on their emotions and act on impulse. However, the right nudges—monetary and ...

Behavioral economics combines information about human behavior and outcomes with more standard methods of economic analysis. Behavioral economics has been applied in various contexts such as ...

Wharton's Kevin Volpp discusses how behavioral economics principles could be used to fix health care. Knowledge at Wharton: What’s your view on the Affordable Care Act? Kevin Volpp: The Affordable ...

Nearly every leader has faced this moment: You've presented what you believe to be a perfectly logical strategy, backed by data and sound reasoning, yet your team resists. The plan makes sense on ...

The field of behavioral economics received increased attention from both media and marketers when U.S. academic Richard Thaler won the Nobel Prize in economics in 2017 for incorporating psychological ...

Visit NAP.edu/10766 to get more information about this book, to buy it in print, or to download it as a free PDF. Behavioral economics has had a growing influence on public policy over the past ...