Why are B2B "case study articles" boring? | Moving from standard flows to content that "pushes the consideration layer to act"

In BtoB marketing, "case studies" are extremely powerful content.However, articles produced using the standard pattern of ...
B2B Marketing Magazine

What 15 years of B2B case study interviews have taught me about your audience

It’s a privileged position, writing a B2B case study. Not only am I entrusted with my client’s own client relationship, but the customer will often take the opportunity of talking to a third party to ...

[Rejection] PwC 1st Interview, I was rejected despite feeling it went well | The content of the case study and the reason for rejection discovered after having a third party ...

The complete record of my journey to receiving 4 job offers after applying to 20 consulting firms, this time it is also a ...
Boston University

Case Interviews.

Case interviews are given in more places than just consulting firms. Insurance companies, pharmaceutical firms, and some hospital administration roles are also known to give case interviews – ...
Forbes

The Importance Of Multi-Format Case Studies In Marketing

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...