Because Google calls it their next-generation measurement solution, as it moves beyond page views and sessions to show how users actually interact with your website. It gives you a complete picture of ...

Ready to get Google Analytics 4 working on your site and keep your data organized and clean? These guides and videos can help. Google Analytics (GA4) is a quickly evolving program. Twenty-five new ...

You can now find extra guides that show you how to use GA4 features, and have the choice to report any issues to the Google team. Google Analytics 4 introduced new instant support features to assist ...

Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we welcome ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.