Smartwool, best known for being a pioneer in making performance Merino wool socks, is one of the first brands to commit to a focus on sock circularity. After several years of experimentation and ...
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With a goal to become 100% circular by 2030, Smartwool developed the Second Cut K9 Camp Cushion – the first product to launch from the brand's innovative Second Cut Project – to give every sock, not ...
When conquering the great outdoors, the right base layer can make all the difference. Smartwool, the Denver-based brand known for comfy thermals, socks and accessories, has upped the ante for active ...
Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Americans alone toss out up to 11.3 million tons of textile waste ...
“I sat in 15-degree temps…stayed warm, comfortable, and dry.” The goal of this Smartwool base layer is to give max comfort for the active man experiencing that weird juxtaposition of a hot body in a ...
What comes after Earth Day? An avalanche of socks. A North Carolina nonprofit called Material Return has teamed with Smartwool, a major American clothing producer, to collect 400,000 pairs of socks ...
This article is part of CNN Underscored’s Earth Week, a weeklong focus on our planet and ways to celebrate and preserve it. We’ll be featuring tips on how to live more sustainably, products to help ...