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A song can rack up 20 million streams and still earn less than you might expect. For @mutoriah “Beta” reportedly brought in around KES 70,000 every four months from streaming. But its commercial impact went beyond royalties. His monthly bookings grew from two or three to between 10 and 15 after the song took off. So where does a hit song really make its money? Full episode now on YouTube and audio streaming platforms.
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